Emirates NBD, one of the largest banks in the Middle East, has announced the launch of its crypto-asset brokerage service, fully integrated into its regulated banking ecosystem.
This move, seen as a major step forward in bridging traditional banking and digital assets, is the result of a collaboration with Zodia Custody, a leader in institutional-grade digital asset custody (backed by Standard Chartered and Northern Trust), and Aquanow, a global trading infrastructure provider.
The new service is available via Emirates NBD’s Liv digital app, offering customers a secure, easy, and regulated way to buy and sell cryptocurrencies—while keeping assets safely within the bank’s environment.
This initiative sets a new standard for the region, combining:
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Institutional-grade security and custody with Zodia Custody’s cold storage.
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A fully compliant framework operating under the UAE’s VARA regulations.
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A seamless client experience through the bank’s existing digital channels.
Beyond a product launch, this initiative reflects Emirates NBD’s broader ambition to play a leading role in the region’s digital finance evolution.
It shows how a traditional bank can step into crypto services without compromising on security or compliance.
It also opens the door for future innovations such as tokenized securities or staking services, supported by Zodia Custody’s infrastructure.
A powerful example of how collaboration between banks and digital experts can accelerate adoption and trust in crypto-assets.
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