In this exclusive interview, Matthias Van Den Eede, Head of Beewise at Azimut Investments S.A., explains how Azimut leverages technology to deliver hyper-personalized investment strategies tailored to individual goals and values. By harnessing AI, Beewise deeply analyzes clients’ preferences to provide tailored recommendations. The platform also integrates blockchain to ensure transparency and security while offering a fully digital onboarding experience. Designed for young retail investors in a pure B2C model, Beewise meets the growing expectations of a new generation seeking a seamless, intuitive, and ever-evolving investment experience. How far can technology go in redefining personalized investing?